Welcome to Shoreline of Tahoe, 2011 spring Sale….the best place in Lake Tahoe and online to shop for Snowboards, Skis, Snowboard boots, Ski Boots, Snowboard bindings, Ski Bindings ski & snowboard jackets, pants, outerwear, clothing, and everything else you need to ski or snowboard. We carry only the highest quality gear from brands like Burton, K2, Moment, Full Tilt, Lib Tech, Never Summer, Line, Look, Salomon, 686, Volcom, and many more.

This is a great event to end the season, Thank-you Matt and the gang from “The Red Dawn” for another good time. See you all this next year at the Shop Battle.

Shoreline of Tahoe picks many of the same snowboards that win the good wood awards. After a summer spent pouring over spreadsheets, the only downside to getting to test out hundreds of new boards, the results of TransWorld SNOWboarding’s Good Wood board test are in and the winners were announced in the new Buyer’s Guide.

Here’s a breakdown of this season’s top 40 boards by category:
BURTON
DC
Gnu
Lib tech
Rome
Roxy
Slomon
Signal
Smokin

Click Here to check out the NEW 2011 Salomon snowboards.

And the nominees are:

Rookie Of The Year
Jed Anderson–Salomon
Ben Bilocq
Halldór Helgason
Sebastien Toutant

Men’s Rider Of The Year
John Jackson
Pat Moore
Bode Merrill—Salomon and Bonfire
Gigi Rüf

Women’s Rider Of The Year
Annie Boulanger–Salomon
Marie-France Roy
Torah Bright

Men’s Video Part Of The Year
Bode Merrill (Neverland)–Salomon and Bonfire
John Jackson (Forever)
Gigi Rüf (Neverland)

Women’s Video Part Of The Year
Annie Boulanger (Neverland)–Salomon
Marie-France Roy (Neverland)
Torah Bright (Stance)

Video Of The Year
Forever/Forum
Neverland/Absinthe Films (Sponsored by Salomon)
Videograss/Videograss (Sponsored By Bonfire & Salomon)

Standout Of The Year
Xavier De Le Rue —Hair-raising, big-mountain lines in Alaska.
Louis-Felix Paradis—New rail variations.–Salomon and Bonfire
Chas Guldemond —Contest clean-up.

Reader’s Choice: Men’s and Women’s Nominees TBA

Yes, its true, lake Tahoe’s Number one Snowboard Shop, just got a shout out from Freeskier Magazine. Freeski magazine recognized Shoreline of Tahoe as the best freeride ski shop in South Lake Tahoe, they went on to talk about our great selection of twin tip skis, and expert advice. Wow this was a great surprise for us, we really try our best, to give the best service, and information to all who seek to improve their mountain experience. Skier or Snowboarder, we want to equip you with the gear that the Ski or snowboard industry has to offer. To us its like being the best match maker, a marriage of sorts. We listen to what our customers are saying, how they ski, where they ski, how often they ski, problems their having, and the direction they want to go with their skiing. We marry the skiers flesh and bones, to wood and metal so they can become one with their skis. This is how we became # 1 in both Skiing and snowboarding.

67% Prefer Merry Christmas while 26% Opt for Happy Holidays
Thursday, November 22, 2007
As the holiday season begins, 67% of American adults like stores to use the phrase “Merry Christmas” in their seasonal advertising rather than “Happy Holidays.” A Rasmussen Reports national telephone survey found that just 26% prefer the Happy Holidays line.

There is no gender gap on this question and few demographic differences. From a politically partisan perspective, 88% of Republicans prefer “Merry Christmas” while just 57% of Democrats favor the saying.

The poll says … Merry Christmas!
By Michelle Healy, USA TODAY November 30th 2009
If you think greetings such as “Happy Holidays” or “Season’s Greetings” are poor substitutes for “Merry Christmas,” you’ve got company.
A USA TODAY/CNN/Gallup Poll taken Friday through Sunday finds that 69% of adults surveyed say “Merry Christmas” is the greeting they most likely would use this time of year when first meeting someone. That’s up from 56% in 2004. Only 29% would opt for “Happy Holidays,” down from 41% in 2004.

Shoreline Trying to keep you Safe on the hill…this really works, now people are getting hurt on the second to last run of the Day! Our injury prevention team is now working on a plan to stop the growing number of injuries that now occur on the second to last run of the day. We may soon have to skip the last two runs of the day or better yet just stay home and read the Shoreline Blog all day long and we’ll tell what it is like to Snowboard.

Here is a thought that is over looked when Shopping online. Retailers are doing all they can to get you to buy from their site. From the consumer’s point of view, they often think that is all come down to price only, but over look the expert advice, they receive from a specialty snowboard shop. Specialty Snowboard Shops don’t put together package deals online in a one size fits all way. One way to determine if a shop has your best interest in mind is weather or not they bundle together packages Boards, boots, bindings, at a great discount. The motive behind this type of packaging is greater profit for the retailer. In most cases they purchase large amounts of boards boots and bindings that don’t sell. So the question to ask is why didn’t they sell? So lets go through why these items didn’t sell. The number one reason, a board doesn’t sell is graphics, I remember the year Danny Kass one the Olympic gold, his board’s graphic was this overly punk thing that you got tired of after 10 seconds, but the board it’s self was great! So in a package deal, they may be some good decks offered. The other boards you find in these packages are made for packages. These boards are made with the motive of making it as cheap as possible, often heavier, less responsive, and prone to fall apart. The same can be said about both boots and binding.
The bindings have a job to do, they must hold your boot firmly down to your board, so your able to control your board. Some of the cheaper plastics, will stretch allowing your boot to lift up in the binding. Depending on what kind of riding you do this could be a good or bad thing. Some forgiveness from you bindings if your focus is park riding, is a good thing, being able to tweak your equipment, is desirable. If your focus is improved stability at high speeds then a stiffer binding is what you want.
The reason boots don’t sell in a small way is how they look, but a far bigger reason is fit. If your shopping packages online, with the motive of saving as much money as possible, keep in mind when it comes to boots, not all boots fit all feet. People are funny, the boot is the most important part of your equipment and is often the piece of equipment that people put the least amount of thought into. The odds are against you getting a comfortable boot that can hold your foot firmly down.
So buyer beware, if an online dealer is offering a package deal, there is a good chance that you may suffer in pain and lack the performance you want.
We want to offer our customers a package deal but don’t want to take away your freedom to get the right gear.
So pick out the best gear for you, feel free to give us a call toll free 888-866-7669 (snow) if you have any further questions about your package. We want to reward you for buying from us. So pick out any 2010 snowboarding gear… Board, boots and bindings then put in the coupon code put the word “Package” and you’ll receive 10% off your package. The Coupon code will only work with 2010 equipment, that totals over $700.00 before discount. Sorry small kids packages are not included.

This debate will most likely never completely be resolved, it actually begin back in 1985 when the snowboard industry followed the ski engineers use of camber. For the next 20 years rocker snowboards were only seen in museums. Then Mervin Manufacturing in 2005 offered one board with rocker. Since then most all manufactures offer a variety of different rocker snowboards.
The average snowboarder is confused about this new choice, they’ll have to make when buying a snowboard, so I will try to explain the differences based on the characteristics you will feel while riding in different terrains.

POWDER

Camber boards have had a great 20 year track record of ripping up powder. To improve your ride, many riders will set back their bindings back so that nose will increase will rise to the top easier. While your shorter tail will sink. This will give you a disadvantage if you want to ride switch, but most riders will compensate for this by leaning back.

Reverse camber boards will not have to be adjusted back to improve their buoyancy. they will hold high speed buttering, and can be ridden switch no matter how deep the powder is.

PARK RIDING

Most all tricks to date were made up while riding Cambered boards. In bigger parks the camber stability will allow you to hit the big booters with a stronger sense of calm. Camber boards give you a more consistence , crisp, pop off of jumps and allies.

Rocker boards can make many of the stylish tricks easier to do in between charging towards a rail or jump. Buttering your way towards a rail then turbo pressing the rail will be easier with rocker.

GROOMERS

Many riders will agree that on the groomers camber will delivery stability at high speeds due to the additional edge contact. The way side cut and camber work together, a properly executed turn will deliver an additional g-force feeling as you excellerate through your turn.

Rocker boards initiate turns very easily, and tend to want to finish the turn just as quick. Due to its design you end with a lot less edge on the snow. This is no problem on days where the runs are soft, but on hard pact or icy days you will fell less edge bite, that will will make you want to ride a bit slower. Note* Mervin manufacturing’s “magnetraction” and Burton’s “pressure distribution edges” will give back the bit to your edges. Both these features to a greater and lesser degree can be under stood by looking at a steak knife.