September 19, 2011 8:00PM Montbleu Resort South Lake Tahoe, NV
The art of flight Travis Rice’s next adventure in movie making. If you going to one premiere this year, this is it! Like his last movie “That’s all” Travis uses every trick known to man to get the shot. those featured are the who’s who of snowboarding. This is an all ages event, great fun for the whole family. The Truck to the right was used during the half pipe filming…I want one!
To buy tickets in advance and to find out more about the movie go to:

Price: $15.00

TICKETS AVAILABLE AUGUST 2ND, 2010 AT:

SHORELINE OF TAHOE – STATELINE
259 KINGSBURY GRADE
STATELINE, NV 89449
(775) 588-8777

SHORELINE OF TAHOE – HEAVENLY GONDOLA
4100 LAKE TAHOE BLVD.
SOUTH LAKE TAHOE, CA 96150
(530) 544-1105

***WHAT ELSE FROM MSP***
THE FIRST 325 PEOPLE THROUGH THE DOORS WILL RECEIVE A FREE LIFT TICKET VOUCHER TO KIRKWOOD MOUNTAIN RESORT FOR THE 2010/2011 SEASON!!
ENTER TO WIN ONE OF TWO GRAND PRIZES: A TWO-PERSON 5 DAY/5 NIGHT TRIP TO ALYESKA RESORT AND GO HELI SKIING WITH CHUGACH POWDER GUIDES FOR TWO DAYS—OR—A $1,000.00 GIFT CERTIFICATE TO EVOGEAR.COM!!
NIGHTLY GIVEAWAYS OF: HELLY HANSEN OUTERWEAR, SALOMON SKIS, AND VARIOUS PRIZES FROM DAKINE, DISCRETE, POWDER MAGAZINE, A $50.00 GIFT CERTIFICATE TO EVOGEAR.COM AND MANY MORE!!

See you at the PREMIERE!

Skiing has arrived. MSP Films takes you inside the action with “THE WAY I SEE IT,” featuring several unique perspectives on the progression that took place during the winter of 2010. The winner of Powder Magazine’s 2009 “Movie of the Year” brings you the best athletes on the planet sharing their points of view on what it means to be a skier and backing up their positions with hard-charging action. The MSP team traveled the globe in search of what makes this sport so special… the adventure, the passion, the camaraderie, and the fun. “THE WAY I SEE IT” showcases the greatest deep powder, steep lines, and massive park features from British Columbia, Japan, Alaska, Colorado, Switzerland, Idaho, Washington, and many other locations worldwide.

Featuring the skiing of: Mark Abma, Sean Pettit, Eric Hjorleifson, Henrik Windstedt, Bobby Brown, Colby West, James Heim, Richard Permin, Cody Townsend, Rory Bushfield, Ingrid Backstrom, Gus Kenworthy, Jacob Wester, Russ Henshaw, and others.

I know it’s the middle of summer in the northern hemisphere, so here’s a great way to beat the heat. . . Sit at home with the ac on and watch this teaser on replay for four hours, then repeat. Or just go outside and get some summer fun and pick up this full length video in September, it will be 9191% better. Enjoy! Click Here to get your copy!

Over the past the past few years that Mike has worked for Shoreline we have had an on going conversation about Skating and Snowboarding as an art form. My first red neck response of course was BS! It’s just random hits and spins that’s not art. This reaction did have a bit of history behind it, I think the word “art” has come to mean anything, I mean all you have to do these days is poop in a jar, add a carrot and a door knob and call it Pop art. This mindless junk that has been cranked out for the last 40 years has worn out its welcome. Art should be disciplined, orderly, and be highly intelligent.
After seeing this filmed at Sierra at Tahoe I’m convinced that this is true art in its finest form. Mike and Anthony combine Athletes and Cameras to produce really great art work. This kind of imagery should receive higher recognition, but how do you measure such a thing? This kind of creativity will continue to be taken for granted by most who don’t realize that this is art.
The demand to consume these visual works of art have been increased by Youtube, this a good and bad thing for film makers, its great to have a medium to show case the great works but with this medium comes the copy right violation, the justification that action videos should be free. With that mind set soon this form of art work will become impossible to produce.
There is an old stereotype “the starving artist” this was the common pattern that an artist would work his whole life painting works of art, in total poverty. Some never getting recognition while alive. This could be the case too for skate and snowboard artist who struggle to be respected by a generation that demands and steals their artwork with little or no remorse for the artist.

Dropping banger shred flicks on the snowboard community for nearly 20 years, Standard Films has been capturing the essence of all things snowboarding since 1991. With past seasons gems including Paradox and Aesthetica, Standard looks forward to shaking up the scene with their new film Black Winter set to release fall 09.

With a list of shreds including riders like Eric Jackson, Torstein Horgmo, Lonnie Kauk, Chas Guldemond, Andreas Wiig and Mark Landvik, Black Winter will showcase the sports progression with a unique artistic edge.

Always a supporter of timeless snowboarding since the TB days, Snowboarder Magazine is proud to offer their stamp of approval and support to Standard Films. Publisher Chris Engelsman says, We’re stoked to be partnering with Standard to document the best riders in the world; their caliber of riders, film quality and pioneering new zones has raised the level of snowboarding for years

Branching out from their full-length films, Standard is entering the sixth season of production for The Standard Snowboard Show for Fuel TV. Their unique approach to documentation has raised the standards for a televised snowboard series, transcending boundaries between a winters worth of collecting footage and exposing the lifestyles of top riders.

Whether viewing the work of Standard in the form of Black Winter or The Standard Snowboard Show, Standard Films uses their acquired knowledge from their snowboarding past to continue creating innovative films in the future.

First Tracks Productions new snowboarding movie, Droppin’, will premiere
in the Showroom at Montbleu Resort and Casino on Friday, September 25th.

The premiere is FREE/ALL AGES.

Doors open at 7:30 with the show starting at 8pm. Raffle for a
Sierra-at-Tahoe Season Pass, a new snowboard, and a lot more.

After-party with live music at Opal for 21+.

Come check out Droppin’ and get stoked for the big winter that’s on the way!

From our freinds at Burton Snowboards comes, The B Movie, Soon to be released, and avalible at Shoreline of Tahoe.

Now you can preview, download, and share your favorite snowboard and ski videos instanly. Check out all the videos ALLY has. Why pay $30 for a DVD when you can download it instantly with the same quality at $5.99 – 12.99? This cool widget makes getting new snowboard videos so easy….a little too easy. Now you can legally put snowboard and ski videos on your ipod, iphone, music video player, sony psp, zune player, mac computers, pc computers, and more.

Go to Coast® – Make Me Famous! for more videos.
2010 Ride Women’s Solace Snowboard
Advance In Style
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Sizes: 138, 142, 146, 150, 154
Construction Features:
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Check out Transworld Snowboarding’s new video, Get Real, starring Jed Anderson,
Chris Grenier, Scott Stevens, Eero Niemela, Kyle Clancy, Mikey Rencz, Sammy Luebke, Scotty Lago, and Patrick McCarthy. It’s an awesome way to beat the heat!