Boreal Set to Open:Today! Resort’s Earliest Opening on Record

Three inches of man made snow

Three inches of man made snow

Media Contact: Jon Slaughter
Boreal Mountain Resort
530.426.3666 x184
jons@borealski.com
IMMEDIATE RELEASE

October 7, 2009
Boreal Set to Open Friday
Resort’s Earliest Opening on Record and First in California

Donner Summit, CA, (October 7, 2009) – Boreal’s snowmaking efforts are about to break yet another record. Boreal is scheduled to turn on the Castle Peak Quad lift for the earliest season opener in the resorts history this Friday, October 9th. First record was set at Boreal on October 11, 2000. Boreal’s opening will also mark the first and only resort to open in California for the 2009/10 winter season.

Boreal’s lift will operate from 9am to 4pm. Lift tickets for children ages 5-12 will be $15, adults ages 13 and up $30. College student tickets on Friday with valid student i.d. will be $15. All season passholders welcome, or buy a pass on-site at Boreal’s Last Chance Pass Sale which ends October 31st. Boreal will offer one groomed trail, and one terrain park featuring six to ten features.

Resort services will be available including food, beverages, rentals, limited availability on lessons and retail. Gated access to the mountain, valid lift tickets and passes permitted in the gated area only. Lift tickets subject to sell out.

To celebrate Boreal’s record breaking early opening, the 5th Annual Jibassic Public Invitational Event will take place on Saturday and Sunday, October 10th and 11th. This year’s event has been cooked up to feature all shredders willing to throw down great tricks for cash. Boreal is primed with $2,000 cash to be handed out on both Saturday and Sunday. Venue for best trick cash is the public park, open to all and built to Boreal terrain park perfection. Judges will include Robbie Sell from FUEL TV and the Boreal park crew. Wads of $20’s will be dished out from 12noon to 4pm on both days.

This year’s JPI.5 event also includes a Team Video Challenge. Registration is sold out, but come out and watch the private video session on Saturday from 5pm – 9pm. An additional $2,000 will be awarded the team with the best video, and $500 cash to the most viewed video.

Boreal’s early season operation is tentatively weekends only (Fri/Sat/Sun) until further notice, or as conditions permit. Stay tuned for updates at www.rideboreal.com.

For more information call 530.426.3666 ext. 180.

Online Snowboard Shopping Tips, Package deals

pulp shorelineHere is a thought that is over looked when Shopping online. Retailers are doing all they can to get you to buy from their site. From the consumer’s point of view, they often think that is all come down to price only, but over look the expert advice, they receive from a specialty snowboard shop. Specialty Snowboard Shops don’t put together package deals online in a one size fits all way. One way to determine if a shop has your best interest in mind is weather or not they bundle together packages Boards, boots, bindings, at a great discount. The motive behind this type of packaging is greater profit for the retailer. In most cases they purchase large amounts of boards boots and bindings that don’t sell. So the question to ask is why didn’t they sell? So lets go through why these items didn’t sell. The number one reason, a board doesn’t sell is graphics, I remember the year Danny Kass one the Olympic gold, his board’s graphic was this overly punk thing that you got tired of after 10 seconds, but the board it’s self was great! So in a package deal, they may be some good decks offered. The other boards you find in these packages are made for packages. These boards are made with the motive of making it as cheap as possible, often heavier, less responsive, and prone to fall apart. The same can be said about both boots and binding.
The bindings have a job to do, they must hold your boot firmly down to your board, so your able to control your board. Some of the cheaper plastics, will stretch allowing your boot to lift up in the binding. Depending on what kind of riding you do this could be a good or bad thing. Some forgiveness from you bindings if your focus is park riding, is a good thing, being able to tweak your equipment, is desirable. If your focus is improved stability at high speeds then a stiffer binding is what you want.
The reason boots don’t sell in a small way is how they look, but a far bigger reason is fit. If your shopping packages online, with the motive of saving as much money as possible, keep in mind when it comes to boots, not all boots fit all feet. People are funny, the boot is the most important part of your equipment and is often the piece of equipment that people put the least amount of thought into. The odds are against you getting a comfortable boot that can hold your foot firmly down.
So buyer beware, if an online dealer is offering a package deal, there is a good chance that you may suffer in pain and lack the performance you want.
We want to offer our customers a package deal but don’t want to take away your freedom to get the right gear.
So pick out the best gear for you, feel free to give us a call toll free 888-866-7669 (snow) if you have any further questions about your package. We want to reward you for buying from us. So pick out any 2010 snowboarding gear… Board, boots and bindings then put in the coupon code put the word “Package” and you’ll receive 10% off your package. The Coupon code will only work with 2010 equipment, that totals over $700.00 before discount. Sorry small kids packages are not included.