Gigi Gains A Stone
Bid News in the sponsorship market: living legend Gigi Ruf is leaving his hardware sponsors ar Burton for pastures new-and you will never guess where he is heading. Forum? wrong. Lib? Nope. Salomon? Nein. Rome? Wring. again I’m afraid Gigi’s new sponsor is …Volcom, the Uber cool brand that currently clad the Australian shred meister in the finest softgoods. The more observant of you out there will of course have realized that Volcom don’t actually make boards, but that brings us to the next interesting bit of the story…
Sick to the back teeth of seeing their adverts soiled with the products of other brands, and with certain members of the team under pressure from their hardware sponsors to go head to toe in a single brand (think DC, Burton, Lib/quick) Volcom figured, “If you can’t beat ‘em Join em.” With the help from Dave Lee at Signal snowboards, they have therefore created an exclusive range of snowboards for the Volcom Team, includin one Hand crafted to Gigi’s specifications. These boards will not be available to buy, but are a cunning way for Volcom to keep hold of their Talent and even increase their brand exposure. For their part, the riders will get paid just as much as they would by having a separate hard wear sponsor, Clever eh? So next season, be prepared to see Gigi shredding a lovely new stick with Volcom stone on the base. you heard it here first. From: Theives & Rich Kids News